How to increase the number of overnight stays?
07.05.2016. 03:41:39
If you are new in the apartment rental business or the local competition is just too strong, you might have asked yourself how to increase the number of your overnight stays, how to attract more guests, and how to make the most out of the season in terms of a higher profit. The first thing to consider is the location of your apartment and how attractive it is to your guests. Another thing is the number of tourists who stay at your location. If your apartment is somewhat farther from the seaside, we can assume it will attract fewer tourists than apartments which are just at or near the shore. But fear not, there are ways to conquer this.
The best thing to do is to furnish your garden so as to make it more child-friendly, e.g. by turning it into a playground with outdoor playsets. This way you will attract a specific type of guests, i.e. families with kids, but your main goal should be acquiring regular guests. You should also work on your relationship with your clients by being 100 % at their service. Other measures which will help you attract more guests are the appearance and furnishing of your apartment, so it is recommended to include amenities such as satellite TV, Internet, coffee machines, or even the option of shared breakfast on the terrace and similar arrangements. If you can afford it, why not invest in a pool, sauna, or gym? But do not for a second think that this alone will drastically increase the number of your visits – this can only be done by advertising your apartment via the media at your disposal, especially the World Wide Web.
Only good service, proper advertisement, realistic ratio between price and service, and – most importantly – a satisfied customer will increase the number of overnight stays and your overall profit. So if you still haven’t done it, place an ad on the web because most tourists start planning their vacation online in search of the perfect accommodation unit.